Growth Dynamic

• Scott Carley, business coach and owner of Growth Dynamic, engaged BaileyHill Media for consulting services. He was happy with the design of his site but felt it wasn’t performing at it’s best. While reviewing the site page by page with him, we were able to make specific recommendations that he could take back to his development team. Some of the changes included adjusting the navigation and developing prominent call-to-actions throughout the site.

  In addition to the site, we reviewed the Google Analytics account for the site. We discovered that the behavior of the visitors and traffic patterns were not inline with what was expected. Scott was surprised to find out that the page with the second highest amount of traffic was not one of his primary pages. We explored this further and identified the keywords that are driving traffic to his site to better understand the intentions of the visitors.

  We were able to make concrete recommendations on how to improve Growth Dynamic’s website by combining experience and analysis. There were design principles that improved the site by making the business goals clearer; while the analytics gave us insight into motivations of the visitors.

  
  
  June 13th, 2010 | Alex Hill | View Comments | Tags: Consulting

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Alex Hill