American Water
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American Water of Round Rock Tx, asked BaileyHill Media to assist them in updating their website. They weren’t interested in a redesign contract as they had recently paid to update their site to the current version. Instead they wanted new content added to the site and a few changes made to improve the search engine performance of the site.
The first order of business was adding new content, specifically new video content. Their sales staff had taken a small digital video recorder into the field and had some great footage of customer testimonials. Unfortunately their team lacked the technical experience in house to take the footage from raw to streaming video embedded in their website. We were able to compress the video into an easily consumable size for internet delivery, and stream it to their visitors using our content delivery network account.
In addition to the video content updates, we added a new form to their site in order to capture lead information from visitors. In the first 2 months of utilizing the “Free Estimate” form, American Water has closed the same amount of sales as the previous 5 months offline advertising efforts.
Finally, we’ve also started an SEO campaign on behalf of the company. An example of this effort is a recent press release we executed on their behalf. American Water had recently installed one of the Kinetico commercial systems for a city government in Central Texas. We created a short press release that trumpeted the choice of American Water and their system. Within 24 hrs the release was dominating the google search engine results for the system that was installed with 23 of the first 30 results.The press release continues to dominate the results with all of the top 10 results returned for the installed system.
We’re proud of the work we’ve done on behalf of this client. BaileyHill Media has built a great relationship and close working partnership with their staff.
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